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Advert for Bonwit Teller, 5th Avenue at 38th Street, New York - the original Challot gold

Advert for Bonwit Teller, 5th Avenue at 38th Street, New York - the original Challot gold


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Advert for Bonwit Teller, 5th Avenue at 38th Street, New York - the original Challot gold

Advert for Bonwit Teller, 5th Avenue at 38th Street, New York - the original Challot gold shawl Date: 1925

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Media ID 20953835

© Mary Evans / Jazz Age Club Collection

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Step into the vibrant world of the Roaring Twenties with this advertisement for Bonwit Teller's latest fashion offering - the original Challot gold shawl. Dating back to 1925, this advertisement transports us back in time to the jazz age, an era of flapper dresses, Charleston dances, and daring fashion statements. The advertisement, featuring an elegant model adorned in the exquisite Challot gold shawl, exudes an air of sophistication and glamour. The intricate gold beading and fringing on the shawl shimmer in the soft light, reflecting the opulence and luxury of the Bonwit Teller brand. The model's confident pose and the bold typography of the advertisement text add to the allure of this fashion accessory, making it a must-have for every modern woman. Bonwit Teller, a pioneering department store located at the intersection of 5th Avenue and 38th Street in New York City, was known for its innovative and trend-setting fashion offerings. The Challot gold shawl was just one of many groundbreaking designs that the store introduced during the 1920s, a decade that saw fashion evolve at an unprecedented pace. This advertisement is a testament to the enduring power of fashion to transport us back in time and evoke the spirit of a bygone era. With its timeless elegance and allure, the original Challot gold shawl continues to captivate us today, reminding us of the magic and mystery of the 1920s.

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