Celanese fabric advert, 1941
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Celanese fabric advert, 1941
Celanese fabric advert in wartime, 1941, featuing a glamorous, slightly coy woman in a Celanese nightdress. " See its Celanese and your coupons will go further. " Date: 1941
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Media ID 14359852
© Illustrated London News Ltd/Mary Evans
1941 Adverts Celanese Coupons Fabric Nightdress Nightwear Rationing
EDITORS COMMENTS
Amid the economic challenges of wartime, the allure of saving money on essentials like fabric became a top priority for households across the United States. In this advertisement from 1941, a glamorous and slightly coy woman invites viewers to discover the magic of Celanese fabric. With the tagline "See its Celanese and your coupons will go further," this advertisement promised consumers that they could stretch their rationing budgets further by choosing Celanese for their nightwear. The image features a woman in a Celanese nightdress, exuding elegance and sophistication. The soft, smooth fabric, which was a popular alternative to silk during the war due to its availability and affordability, is showcased in its best light. The woman's confident pose and enchanting smile convey the idea that even in times of scarcity, one could still enjoy the luxuries of life. The 1940s were marked by significant rationing efforts, with fabric being one of the most heavily rationed items. The use of Celanese fabric in clothing and household items became a popular solution for those looking to make their coupons go further. This advertisement, with its striking visual and persuasive message, highlights the importance of Celanese fabric during wartime and the role it played in helping families manage their budgets while maintaining a sense of style and comfort.
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