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Advert / Fyffes Bananas
An advertisement for Fyffes bananas. Fyffes Blue Label brand will give them winter sunshine. Date: 1931
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Media ID 14294669
© Mary Evans Picture Library
1931 Banana Bananas Brand Give Label Rain Sunshine
EDITORS COMMENTS
1. Title: "Bringing Winter Sunshine: A Vintage Advertisement for Fyffes Blue Label Bananas (1931)" This advertisement, hailing from the annals of history, showcases the allure of Fyffes Blue Label bananas. Dated back to 1931, this black-and-white print transports us to a bygone era, where the simple pleasure of enjoying a ripe, sun-kissed banana could evoke the feeling of a tropical paradise amidst the cold, dreary winter months. The image itself is a masterclass in artful advertising. A solitary banana, adorned with the iconic Blue Label, sits atop a pristine white tablecloth, its golden peel unfurled to reveal the perfectly ripe fruit within. The raindrops on the windowpane behind it add a poignant contrast, emphasizing the longing for warmth and sunshine that the banana embodies. The text accompanying the image reads, "Fyffes Blue Label Bananas. The Tropical Fruit that Gives You Winter Sunshine." This tagline encapsulates the essence of the advertisement - the ability of Fyffes Blue Label bananas to transport consumers to sunnier climes, even during the bleakest of winter days. The historical significance of this advertisement lies not only in its beautiful aesthetics but also in the role it played in shaping our relationship with bananas as a staple fruit. It represents a time when advertising was an art form, where the power of an image and a few well-chosen words could evoke emotions and create desires. In conclusion, this vintage advertisement for Fyffes Blue Label bananas is a testament to the enduring appeal of the tropical fruit and the ingenuity of advertising during the early 20th century. It serves as a reminder of the simple joys in life and the ability of a single fruit to bring warmth and sunshine, even in the heart of winter.
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